Book review: Yes! 50 scientifically proven ways to be more persuasive

Robert B. Cialdini should be familiar to many of you thanks to his groundbreaking book “Influence: the science and practice” that has sold over a million copies. Although I was fascinated by the book when I read it, it was still a bit academic and dry, and I never got around taking the lessons into practice.

Now, there is no excuse. Robert’s (along with Noah J. Goldstein and Steve J. Martin) latest book Yes! 50 scientifically proven ways to be more persuasive is simply pure gold.

This book takes the science and showcases it thru practical field tests. Concise chapters (1-4 pages) on each of the “50 proven ways” are fast reads, alive with witty remarks and stockful of lessons for immediate real world use.

I was so taken by the book that I thought that a standard book review would do it justice. I thoroughly enjoyed Garr Reynold’s presentation-style review of Brain Rules, and decided I should try to do something similar. Little did I know that doing it that way would be a lot of work (over five hours to be exact) ;-), but the end result and the book were definitely worth it.

Watch the review on Slideshare and let’s see if I can persuade you to buy the book.

Did I succeed to persuade you to buy the book? Let’s hear it in the comments!

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4 Comments on “Book review: Yes! 50 scientifically proven ways to be more persuasive”

  1. Aaron White Says:

    Very entertaining review/recap of Cialidini’s latest book. I picked up Psychology of Influence, and fell in love: it’s required reading for social game/website designers, IMHO :) In fact, we just started going over our website under the lens of Yes! to see how can improve & motivate more, and deeper, interaction. I hope your presentation inspires others to pick up a copy ad do the same.


  2. Cialdini is as good as social psychology gets; and you did a masterful job of introducing his science in a fun, engaging and useful way. Bravo! My only wish was for the SlideShare to have been in .ppt format (rather than .pdf).


  3. Aaron & Scientificleader, thanks for the kind words!

    Slideshare barfed up when using PPT format, so I had to resort to a PDF.

    I’ve uploaded the original PPT to temporary share, and will email you the link. If there is anybody else who wants to have the PPT, please let me know in the comments and I’ll send you the link.

  4. Taneli Says:

    A long time ago I was at a breakfast event where Cialdini was speaking. Brilliant stuff and he is pretty persuasive himself when presenting the stuff. And funny too ;)


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