Virtual Goods Summit 2008 mindmaps

vgsummit2008Before I started Everyplay I was researching the virtual goods market, and I stumbled upon the most excellent Virtual Goods Summit 2007 organized by Charles Hudson. I was glued to the panel videos (BTW, they are still relevant). The US pioneers of this market were speaking frankly, openly and insightfully. There was lot to be learned: from market data, conversion rates, ARPUs to best practices.

The Virtual Goods Summit 2008 lived up to the great expectations set up by the first event. The sessions ranged from very good to simply outstanding. The Metrics presentation by Daniel James and Andrew Chen was amazingly detailed, candid and stock full of industry leading insights. I loved when Susan Wu put the virtual good economy vendors on the hotseat. David Perry of Acclaim, Gene Hoffman of Vindicia and several other panelists really delivered on their respective panels.

However, watching 7 hours of video is not for the faint of heart and not all of the sessions were covered by bloggers. So I decided to post-humously liveblog live-mindmap the video recordings. These are not the most readable mindmaps I’ve created as I focused on capturing detail, not on distilling the gist of the panels.

What Users Want – Branded and User-Generated Virtual Goods

Making Virtual Economies Work – Lessons from the Leaders

Virtual Goods and Social Networks

Metrics for Virtual Goods Businesses: The Whirled Case Study

Generating Real Revenue from Virtual Goods

Getting Paid – Building a Dominant Payments and Billing Strategy

Do leave a comment if you found the mindmaps useful!

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14 Comments on “Virtual Goods Summit 2008 mindmaps”

  1. joaach Says:

    Wow Jussi! Outstanding work once again, thanks for sharing!

    Joakim Achren
    MoiPal.com

  2. Juho Hamari Says:

    I happened to watch the videos myself some time ago. Your mmaps well summarize the content. Good stuff.

  3. Daniel James Says:

    Wow! The mindmaps are amazing. What a cool tool, too.

    Thanks for your thoroughness!

  4. Thomas Says:

    Jussi. The mind are very useful indeed. I probably prefer the pdf format .

    Keep it coming.


  5. ;-) Glad to hear that you found the maps useful!

  6. Taneli Says:

    Jussi, seriously, ths is pretty intense stuff. Perhaps you should blog and share some insights on how to get this level of quality and productivity out of oneself ;) Excellent stuff!


  7. […] Virtual Goods Summit. The video is embedded below, or can be seen here. Jussi Laakkonen did some awesome mind maps of the talks at the show and also links to more visible slides. The conference was again a […]


  8. The mindmaps are great support to the videos, thank you a lot for sharing.


  9. […] goods-based items. You can see the video/outline for the talk, Daniel’s commentary, and a mindmap of the talk (scroll to the bottom of the […]


  10. […] virtual goods-based items. You can see the video/outline for the talk, Daniel’s commentary, and a mindmap of the talk (scroll to the bottom of the […]


  11. […] UPDATE: Mike Gowen put up some photos of the slides here. Mindmaps and more videos from Jussi here. […]


  12. Cool site, love the info.


  13. […] goods-based items. You can see the video/outline for the talk, Daniel’s commentary, and a mindmap of the talk (scroll to the bottom of the […]


  14. […] goods-based items. You can see the video/outline for the talk, Daniel’s commentary, and a mindmap of the talk (scroll to the bottom of the […]


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