Virtual Goods Summit 2008 mindmaps
Before I started Everyplay I was researching the virtual goods market, and I stumbled upon the most excellent Virtual Goods Summit 2007 organized by Charles Hudson. I was glued to the panel videos (BTW, they are still relevant). The US pioneers of this market were speaking frankly, openly and insightfully. There was lot to be learned: from market data, conversion rates, ARPUs to best practices.
The Virtual Goods Summit 2008 lived up to the great expectations set up by the first event. The sessions ranged from very good to simply outstanding. The Metrics presentation by Daniel James and Andrew Chen was amazingly detailed, candid and stock full of industry leading insights. I loved when Susan Wu put the virtual good economy vendors on the hotseat. David Perry of Acclaim, Gene Hoffman of Vindicia and several other panelists really delivered on their respective panels.
However, watching 7 hours of video is not for the faint of heart and not all of the sessions were covered by bloggers. So I decided to post-humously liveblog live-mindmap the video recordings. These are not the most readable mindmaps I’ve created as I focused on capturing detail, not on distilling the gist of the panels.
What Users Want – Branded and User-Generated Virtual Goods
Making Virtual Economies Work – Lessons from the Leaders
Virtual Goods and Social Networks
Metrics for Virtual Goods Businesses: The Whirled Case Study
Generating Real Revenue from Virtual Goods
Getting Paid – Building a Dominant Payments and Billing Strategy
Do leave a comment if you found the mindmaps useful!