Posted tagged ‘launch’

Kamu World live & Everyplay hiring

August 12, 2009


Last week at ASSEMBLY Summer 2009, Everyplay soft launched a limited feature-set, public beta of Kamu World, our first application on Facebook. More than anything our goal with this launch was to put out a small, but polished application to see what people liked or disliked about it. We intentionally avoided doing press releases or talking to blogs about it, because the application at its current state is just a sneak preview of what’s to come. But we definitely failed miserably on keeping it under the radar as we got covered on Arctic Startup and TechCrunch UK (+ several other blogs) ;-).

So far the response has been very positive – especially for the characters and the art style, which received a lot of love and attention from our art director. It’s great to see people responding well to Kamus!

Even so, I do relate to LinkedIn founder Reid Hoffman’s slogan “If you are not embarrassed to launch, you are launching too late” ;-). There is a ton features currently under development and we aim to roll out those in the near future. So if Kamu World piqued your interest, do become a fan on Facebook and we’ll let you know as new features become available.

To get those exciting features done, Everyplay is hiring senior developers on server (Java) and client side (Flash/AS3). If you want to work on cool social games with a pretty kick ass team, do get in touch!

TechCrunch50 after thoughts

September 11, 2008

TechCrunch50 is over, and Yammer (“Twitter for enterprises”) won the top prize. This was the first time I was actively following the conference and the livestream provided by UStream was simply outstanding. It was a rare opportunity to watch the demos live and listen to the Q&A with the panels.

If you are ever serious about pitching a product to VCs, you should do yourself favour and watch the video recordings available on the TechCrunch50 site. Nothing beats seeing other entrepreneurs doing it for real.

The Rich media and Games tracks were of most interest personally, and the trends of user generated content, collaborative workspaces, virtual worlds with developer APIs and in-browser experiences were obvious in almost every single presentation.

A few quick observations:

PlayCe has a neat idea with the mirror world model, where the 3D game spaces are built from real world data (satellite maps, GIS data etc). It remains to be seen if real world really makes for compelling game play experiences. The downtown of New York isn’t really designed for fast speed racing or Godzilla boss fights.

Atmosphir‘s “build your own 3D platformer” experience was very much an alpha version with plenty of promise. I was frankly surprised that the panel didn’t point out the obvious parallels to LittleBigPlanet, which is polished beyond perfection and due out this fall.

Bojam is collaborative space for musicians around the world. This was a concept with real legs and obvious potential to be used for live jamming, learning from pro players, composing and much more.

There was almost no Nordic participants apart from Burt from Sweden. This made me think. Would I want Everyplay to launch publicly among 50+ other companies coming out of the closet simultaneously? Obviously the group as a whole gets a lot of press, the networking opportunities are immense and if you do well, you are pretty much guaranteed to get a huge influx of users (this happened to Mint, the winner of TechCrunch40). On the other hand it’s pretty expensive for a Nordic company, the competition for attention is intense, and these events take place once a year.

Would I postpone a launch several months just to do it at TechCrunch or DEMO? Or would I show a hastily done alpha just to get it in time for TechCrunch or DEMO?.

No, I wouldn’t. But if the timing would naturally work out, then yeah, it definitely would be worth it.